HI! I’M RACHEL 

         

Product Designer

TED (SURPRISE ME!)

Designing a new feature that exposes users to content they'd enjoy but not normally seek out

UX / Mobile App

TED (MY LIBRARY) 

Making it easier for users to pick up where they left off by creating a personalized content hub 

UX / Mobile App  

NRG 

Devising a personalization strategy to boost conversion  

UX  /  Funnel Optimization  /  Personalization




AARON’S 

Increasing conversion by optimizing the online lease-to-own experience

UX /  E-Com  /  Funnel Optimization

EMPLOYBRIDGE 

Deep ethnographic research to create a scheduling tool for a staffing firm

UX  /  Workflow Optimization   

MPI 

Reimagining a nonprofit’s value proposition to appeal to a millenial workforce

UX  /  Content Strategy  /  Design Systems







DIGITAL PUBLIC BATHROOM

An experimental video game about the lousy UX of bathroom technology

MASTER’S THESIS