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Hi! I’m Rachel.

         

PRODUCT DESIGN / CONTENT STRATEGY

Brooklyn-Based Freelancer   /    Formerly @ TED





TED, 2022
         
COMING SOON⏤CONCEPT-TESTING A NEW FLAGSHIP APP FEATURE 

Identifying viable feature ideas that emphasize social sharing, then conduct concept-testing with users to learn which ideas are most viable and desirable.


App Design  /   UX Research /   Concept-Testing

TED, 2022
         
CREATING A PERSONALIZED APP CONTENT HUB

Making it easier for users to pick up where they left off by creating My Library⏤a personalized content hub, increasing account creations by 4%.  


App Design  /   Design Systems







TED, 2022
         
DESIGNING A NEW FEATURE TO BOOST CONTENT DISCOVERY

Creating Surprise Me!⏤a new feature that exposes users to content they'd enjoy but not normally seek out, leading to 15% increase in video starts.


App Design   /   UX Research

AARON’S, 2017
         
BOOSTING CONVERSION BY ENHANCING THE LEASE-TO-OWN EXPERIENCE 

Uncovering UX opportunities and pitfalls to make customers feel more confident signing a lease online, for big-ticket items, increasing conversion by 6%.


Website Design  /   E-Com  /   Funnel Optimization








NRG, 2018
         
DEVISING A PERSONALIZATION STRATEGY TO BOOST LEAD CONVERSION 

Defining personalization requirements and UX enhancements to increase B2B leads on NRG’s website. Mapping conversion paths to customer segments and translating paths into design flows and modules.


Website Design   /   Personalization   /   Funnel Optimization

EMPLOYBRIDGE, 2018
         
DEEP FIELD RESEARCH TO CREATE A SCHEDULING TOOL FOR A STAFFING FIRM  

Conducting dozens of surveys, interviews and shadow sessions to deeply understand current-state scheduling procedures in order to design a new workstream that helps EB staff screen and book interviews with 50k+ weekly job applicants.


UX Research  /   Workflow Optimization  /    Journey Mapping








MPI, 2016
         
REIMAGINING A NONPROFIT’S WEBSITE TO APPEAL TO A MILLENIAL WORKFORCE 

Creating a design system and UX workstreams to support a new CMS that MPI can easily manage and scale in-house. Upon launch, new website boosted online membership purchases by 10% and page views by 23%.


Website Design  /   Content Strategy  /   Design Systems

GRAD SCHOOL, 2020
         
BUILDING IMPOSSIBLE WORLDS IN CINEMA 4D 

Creating digital sculptures using Cinema 4D, exploring shape, form, texture, lighting and architectural design. 


3D Modeling  /   Cinema 4D







GRAD SCHOOL, 2020
         
100 DAYS OF ILLUSTRATING CONTRONYMS  

Every day for 100 consecutive days, I illustrated a contronym (a word with 2 contradictory meanings), for a grad school class focused on cultivating a daily, iterative design practice.


Illustration   /   Graphic Design

GRAD SCHOOL, 2020
         
FAVORITE GRAD SCHOOL PROJECTS

Explorations in stop-motion, AR filters, 3D animation and game design.  


Creative Coding  /   Physical Computing  /   Cinema 4D







GRAD SCHOOL, 2019
         
VIDEO GAME ABOUT THE UX OF PUBLIC BATHROOMS

Designing and coding a video game about the absurdity and lousy UX of modern bathroom technology, which has been over-engineered to solve nonexistent problems. 


Creative Coding  /   Physical Computing  /   Game Design

GRAD SCHOOL, 2021
         
BACKYARD BIRDS: AN ILLUSTRATED INFOGRAPHIC

When it comes to ornithology and illustration, it’s all about the art of noticing.


Illustration   /   Graphic Design