Hi! I’m Rachel.
PRODUCT DESIGN / CONTENT STRATEGY
Brooklyn-Based Freelancer / Formerly @ TED
Brooklyn-Based Freelancer / Formerly @ TED
TED, 2022
CONCEPT-TESTING A NEW FLAGSHIP APP FEATURE
Identifying viable feature ideas that emphasize social sharing, then conduct concept-testing with users to learn which ideas are most viable and desirable.
App Design / UX Research / Concept-Testing
App Design / UX Research / Concept-Testing
TED, 2022
CREATING A PERSONALIZED APP CONTENT HUB
Making it easier for users to pick up where they left off by creating My Library⏤a personalized content hub, increasing account creations by 4%.
App Design / Design Systems
App Design / Design Systems
TED, 2022
DESIGNING A NEW FEATURE TO BOOST CONTENT DISCOVERY
Creating Surprise Me!⏤a new feature that exposes users to content they'd enjoy but not normally seek out, leading to 15% increase in video starts.
App Design / UX Research
NRG, 2018
DEVISING A PERSONALIZATION STRATEGY TO BOOST LEAD CONVERSION
Defining personalization requirements and UX enhancements to increase B2B leads on NRG’s website. Mapping conversion paths to customer segments and translating paths into design flows and modules.
Website Design / Personalization / Funnel Optimization
EMPLOYBRIDGE, 2018
DEEP FIELD RESEARCH TO CREATE A SCHEDULING TOOL FOR A STAFFING FIRM
Conducting dozens of surveys, interviews and shadow sessions to deeply understand current-state scheduling procedures in order to design a new workstream that helps EB staff screen and book interviews with 50k+ weekly job applicants.
UX Research / B2B / Journey Mapping
UX Research / B2B / Journey Mapping
MPI, 2016
REIMAGINING A NONPROFIT’S WEBSITE TO APPEAL TO A MILLENIAL WORKFORCE
Creating a design system and UX workstreams to support a new CMS that MPI can easily manage and scale in-house. Upon launch, new website boosted online membership purchases by 10% and page views by 23%.
Website Design / Content Strategy / Design Systems
Website Design / Content Strategy / Design Systems
GRAD SCHOOL, 2020
BUILDING IMPOSSIBLE WORLDS IN CINEMA 4D
Creating digital sculptures using Cinema 4D, exploring shape, form, texture, lighting and architectural design.
3D Modeling / Cinema 4D
GRAD SCHOOL, 2020
GRAD SCHOOL, 2020
100 DAYS OF ILLUSTRATING CONTRONYMS
Every day for 100 consecutive days, I illustrated a contronym (a word with 2 contradictory meanings), for a grad school class focused on cultivating a daily, iterative design practice.
Illustration / Graphic Design
GRAD SCHOOL, 2020
FAVORITE GRAD SCHOOL PROJECTS
Explorations in stop-motion, AR filters, 3D animation and game design.
Creative Coding / Physical Computing / Cinema 4D
Creative Coding / Physical Computing / Cinema 4D
GRAD SCHOOL, 2019
GRAD SCHOOL, 2019
VIDEO GAME ABOUT THE UX OF PUBLIC BATHROOMS
Designing and coding a video game about the absurdity and lousy UX of modern bathroom technology, which has been over-engineered to solve nonexistent problems.
Creative Coding / Physical Computing / Game Design
Creative Coding / Physical Computing / Game Design
GRAD SCHOOL, 2021
GRAD SCHOOL, 2021